Hulu Employer Brand
Employees at Hulu have always been known as Hulugans, so when it came time to evolve the employer recruitment brand, the unique and endearing term only seemed appropriate to lean into.
The goal with this evolution was to instill further pride of the Hulu brand, make it adaptable to a wide range of messaging, both internal and external, while staying within voice of the Hulu brand.
CREATIVE DIRECTION • DESIGN • COPYWRITING