D23 Marketing
I was fortunate to a part of D23: The Official Disney Fan Club since before its founding in 2009. At launch, creative was centered around rough sketch animation, which transitioned into Chip & Dale taking the lead as the biggest Disney fans in 2011.
CREATIVE DIRECTION • DESIGN
D23 Unlock the Magic Ad Concept
2014
D23 Unlock the Magic Campaign
2013
D23 Unlock the Magic Holiday Campaign
2013
D23 Join the Club Ad Campaign
2010
D23 Join the Club “Vintage” Ad
2011
D23 Join the Club Marketing Assets
The Chip and Dale characters created for this campaign proved to be dynamic in their use, providing a clean transition from the original launch campaign for D23, which was rooted in hand-drawn illustrations.
Buckslip distributed at Disney Store and Disney Parks.
Fans distributed at Disney Parks.
Marketing email.
Membership Card and name tag.